The vendors of 28 The Warehouse wanted to sell their loft-style home to trade up to a house in the local area. Their home had special features such as a very generous living room with a south-facing aspect.
The Warehouse is a unique development, and the building is converted from a former clothing warehouse, comprising 41 exceptional homes. Number 28 This offered 117 sq. m. of space and was presented in turn-key condition. These features needed to be communicated clearly in the marketing strategy.
With a local presence in Portobello Owen Reilly were perfectly positioned beside Blackpitts in Dublin 8 to find a buyer seeking a unique home with an asking price of €550,000, a significant sum for a one-bedroom property.
The marketing campaign included:
- Professional photography
- A colour brochure
- Virtual reality walk-through tour
- Matching with pre-qualified buyers
- Digital advertising
- Editorial features in the Irish Times and a front-page cover in the Irish Independent
- Our campaign generated interest from three parties and within three weeks after competitive bidding, we agreed and closed the sale above asking price at €570,000.