The vendors of 28 The Warehouse wanted to sell their loft-style home to trade up to a house in the local area. Their home had special features such as a very generous living room with a south-facing aspect.

The Warehouse is a unique development, and the building is converted from a former clothing warehouse, comprising 41 exceptional homes. Number 28 This offered 117 sq. m. of space and was presented in turn-key condition. These features needed to be communicated clearly in the marketing strategy.

With a local presence in Portobello Owen Reilly were perfectly positioned beside Blackpitts in Dublin 8 to find a buyer seeking a unique home with an asking price of €550,000, a significant sum for a one-bedroom property.

The marketing campaign included:

  • Professional photography
  • A colour brochure
  • Virtual reality walk-through tour
  • Matching with pre-qualified buyers
  • Digital advertising
  • Editorial features in the Irish Times and a front-page cover in the Irish Independent
  • Our campaign generated interest from three parties and within three weeks after competitive bidding, we agreed and closed the sale above asking price at €570,000.