The Ropery is an exclusive development of nine A-rated 3 and 4 bedroom townhouses on South Lotts Road in the heart of Dublin 4. Built on the site of a former rope factory, it offered buyers a rare opportunity to live in brand new and architecturally designed city home in one of Dublin’s most desirable neighbourhoods.
We launched the development in November 2018 and the new homes team had a strong local presence and a good understanding of the local market. All nine units were successfully sold at their asking prices.
The marketing strategy focused on the following:
Development of a branded website.
Professional photography and colour brochures.
Virtual reality walk-through tours.
Matching email to pre-qualified buyers on our database.
Bidding managed by our online platform.
Digital advertising on MyHome & Daft.ie.
Extensive social media marketing.
We secured editorial coverage in the Irish Times (front cover), Irish Independent, Sunday Business Post and the Sunday Times.
We sold all nine townhouses at asking price within 9 months resulting in a very satisfactory result for the developer and nine happy new homeowners.
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