Leading the Charge: How Property Managers Can Drive Ireland’s Green Transition

Leading the Charge: How Property Managers Can Drive Ireland’s Green Transition

Ireland’s property sector is at a turning point. With rising energy costs and increasing government regulations on sustainability, property owners and investors can no longer afford to overlook energy efficiency. Property managers have a crucial role to play—not just in compliance, but in guiding clients to future-proof their investments and enhance property values through sustainable upgrades.

The Growing Importance of Energy Efficiency

Sustainability is no longer just a buzzword—it’s becoming a real financial consideration. With energy prices fluctuating and climate-focused regulations tightening, properties with poor energy ratings are becoming less attractive to buyers and tenants, which may lead to lower demand and valuations over time. Irish investors and landlords who ignore these trends risk seeing their assets depreciate.

In response, banks are rolling out green mortgages with preferential terms for energy-efficient homes, and the government is expanding grants for retrofitting through schemes like those offered by the SEAI. However, many property owners remain unaware of these opportunities or find the process of upgrading overwhelming. This is where property managers must step in as knowledgeable advisors.

The Impact of Increased Regulations

Proposed amendments to the EU Energy Performance of Buildings Directive (EPBD) aim to accelerate energy efficiency improvements across Europe. These changes, if adopted, would require all new buildings to be zero-emission by 2030 and introduce stricter energy performance standards for existing properties. Among the proposals is a minimum Building Energy Rating (BER) of E by 2030 and D by 2033 for residential buildings—though these requirements are still under review at EU level.

Property managers must prepare their landlord clients to ensure their properties are optimised for long-term sustainability. Those who delay energy upgrades risk higher costs and potential financial penalties in the future.

Why Energy Ratings Matter for Property Owners

The BER system in Ireland assesses a property’s energy performance, yet many owners still see it as a mere formality. The reality is stark: most Irish homes fall below modern energy efficiency standards. While nearly all new builds achieve an A or B rating, a large portion of the existing housing stock lags behind at a D rating or lower—making these properties less attractive to both tenants and buyers.

A higher BER can influence rental income, occupancy rates, and overall asset value. Investors looking to maximise returns should prioritise energy efficiency improvements, and property managers must lead the way in facilitating this transition.

A Proactive Approach from Property Managers

Property managers should take a proactive approach by:

  • Educating clients on the benefits of improving BER ratings—not just for compliance, but for long-term financial gain.
  • Offering tailored energy upgrade plans, connecting property owners with reputable retrofit experts and energy assessors.
  • Assisting with grant applications and helping clients navigate financial incentives such as SEAI schemes and green mortgages.
  • Promoting energy-efficient properties to tenants and buyers, helping differentiate sustainable investments from outdated, high-cost alternatives.

Owen Reilly’s Commitment to Sustainable Property Management

At Owen Reilly, we understand that energy efficiency isn’t just about compliance—it’s about creating long-term value for our clients. Our property management service goes beyond maintenance and tenant relations; we actively advise property owners on enhancing their assets through energy upgrades, ensuring that our clients’ properties remain competitive, desirable, and future-proofed against tightening regulations.

The Future of Property Investment in Ireland

With sustainability becoming a defining factor in property values, investors who adapt now will gain a significant advantage. As new legislation and tenant preferences continue to evolve, energy efficiency will shift from being an optional upgrade to a fundamental requirement. As property managers who pride ourselves on leadership in this space, we provide unmatched value to our clients and help them stay ahead of industry changes.

Now is the time for action. The opportunity is here to make Ireland’s property market greener, more efficient, and more profitable—and Owen Reilly is ready, willing, and able to assist.

Sean Kenny, 16th March 2025.